When it comes to searching the World Wide Web, most of us start with the obvious… Google. Savvy networking specialists know to expand their searches to places such as LinkedIn, where they can discover whom they should network with at any specific company.
But did you know Facebook has its own influential search tool? So how does this affect you as a business? Facebook’s Search opens up a new realm of opportunities to target consumers. Understanding, research and innovation are natural with the new setup—you can target and filter users and optimize your communications with them.
This article will answers the popular questions about how to use Facebook’s search. And it will give you a few tips on how to take advantage of it for marketing purposes.
How can you find contacts in an exact city?
If you are ever traveling to speak at a conference, you can use Facebook to recall who your friends are in that city. In the central Facebook search, enter: “friends who live in NAMEOFCITY.” This way you can maximize your efforts.
How can you find someone you know who works for a specific company?
LinkedIn is continuously the top destination to decide who you might know that works for a company. But did you know, you can use Facebook to find out too? Which is useful if you aren’t associated to all of your Facebook friends on LinkedIn.
In the search tool type “my friends who work at COMPANYNAME.” If the corporation has multiple locations, you can search “my friends who work at COMPANYNAME in CITYNAME.”
Now that you know how you can use Facebook to search other professionals. Let’s take a look at how companies are us
ing the Facebook search tool as a marketing advantage.
Searching for your rivals—or even your own business—the Search will show you all of the talk all over that network.
There’s a wealth of data to search for like business name, products or amenities, hashtags, comments, consumers, press and testimonials.
Do a search on numerous of those alternatives to find out how your contender is engaging with individuals. Are they mentioning or liking associated posts, services, news or content? Is that communication done via their business profile or by personal profiles from folks within the company?
Knowing how industry players interact with individuals to grow their brand acknowledgement gives you access to what’s working for your rivals, and just as significantly, what isn’t.
Hashtags aren’t only for the Twitter and Instagram of the world. (Though they work BEST there) Facebook users embrace them in their social updates as well. If you’re considering for a way to unite folks around your business and intrigue individuals who aren’t yet a part of your digital community, hashtags just might be the thing you need.
If you’re brand is already using hashtags, do a Search to see who else is using them too and how. If you’re not using hashtags tactics, you can still scrape together some good information from the Search tool.
Before participating in a paid campaign, study the advertising styles of your competitors. See what’s getting the highest shares or the most commented on, and what’s important to fans to create digital content of their own.
When you’re examining your target audience and their online behavior, the most vital thing is to look for industry trends that you can attack. If you see posts using the same hashtag) even if the tone or point of view of the posts differs) you’ve fell upon gold.
If there has already been discussion surrounding hashtag tactics, then hop in and be part of the discussion. Work the current engagement to your gain and adapt your interactions to match the dialog.
Use Facebook Search to see what is and isn’t getting a return for your competitors and your shared targeted audience. Use that information as a starting-off point for your next digital marketing campaign.
From time to time you can get so bogged down in your business that you may forget your prospects has other interests. If you take the right amount of time to find those interests, you can use them to direct your marketing strategies.
The bottom line is that Facebook Search is more than an enhanced feature. It gives your marketing team insight and admittance to what your fan base is looking for and what they want.
Link building strategies have always been a polarizing approach in the digital marketing world, at least to some point. Some marketing experts swear by it; others dread it’s going to earn them drawbacks or a poor online status, and some remain to a certain degree ill-informed of the online strategy in general.
According to the latest online reports from expert marketing blogs, link building continues to be seriously abandoned—or at the very minimum misunderstood. Many marketing experts list link building as one of their least-used digital marketing tactics and rank it as the second-hardest digital strategy to use (influencer marketing is first). But what’s really surprising is that 38% of members aren’t using the online approach at all.
Considering link building is essential to earn greater search ranks and remains one of the most resourceful digital marketing schemes around, this is astonishing. So why is it, that link building is so ignored?
1. Link Building has Significantly Changed in the last couple of Years
Tech giants such as Google has always used backlinks as its most substantial way to measure the “authority” of a given website, but that procedure has changed radically over the course of the past three to five years with the roll out of Penguin and its ensuing modifications starting in 2012. The superiority of a link now matters far more than its mere presence, and anybody who states to fully understand how links are appraised is almost certainly lying. The fact is, a link building strategy is difficult, and it’s a totally different digital landscape than it was just a few years ago—and that’s turning businesses away.
2. Anxiety of Penalties
Thanks to the sensationalist digital marketers scattering terror about “Penguin penalties,” digital users have an ongoing anxiety of link-based penalties for their brands websites. It’s gotten the digital strategy of link building a humiliation it doesn’t warrant, and most folks who aren’t partaking in link building will cite this disgrace among their main reasons for not following it. Yes, it’s conceivable to be penalized for building a bad links or strategy, but that just means brands have to spend their marketing efforts constructing good, natural links.
3. Most Companies Don’t Realize the Range of Benefits
Link building isn’t just about growing your search rank, though that is one of the most attractive advantage. In actuality, link building conveys a number of different online benefits. Referral traffic is one of the most significant—if you pick a respectable source and you create great content, you could earn thousands of web visitors from a particular guest post, not even bearing in mind search-originated web traffic. Plus, your company’s visibility will develop as you spread your business to new sources, and your status will similarly surge, increasing the likelihood that new web visitors will buy from your business.
4. Its Role in SEO is underrated
Link building methods isn’t just one way to grow your web search rank; without it, it’s almost impossible to see considerable gains. There are two main factors Google takes into thought when categorizing ranks for a given inquiry; the significance of a specific web page, and the authority of that web page. You need both if you want to create any substantial rank, so assuming your brand has targeted suitable keywords, your main effort should be on authority. How is this authority measured? Inbound links. They’re estimated and measured in complex ways, but the bottom line is that without some inbound link-based plan, your authority will remain motionless.
Your company needs both if you want to make any substantial rank, so supposing you’ve targeted fitting keywords, your main focus should be on authority. How is authority measured? Inbound links. They’re evaluated and considered in complex ways, but the bottom line is that without some kind of inbound link-based strategy, your authority will remain stagnant.
If you’re a digital marketer, there’s no reason you shouldn’t be including a link building tactic into your overall digital marketing approach. Between the SEO advantages, the brand visibility aspect, and the direct referral traffic you’ll obtain, link building (the correct way) is useful, universal, and highly cost-effective. There’s a substantial barrier to admittance—the learning curve—but it’s no big deal, a little research and training can’t fix all of that. You owe it to yourself, and your business, to try it.
Every “run of the mill” marketer knows how to engage viewers and drive web traffic through popular social media networks, but using them to influence search engine results is something many don’t understand.
One thing is for certain, correlation isn’t the same as causation. So, even though there’s a relationship between SEO and social media, its nature is uncertain.
This means there are social media strategies that can potentially boost your efforts for better search rankings, but it’s vital to understand Google’s stance before looking into them.
Can Social Media Affect SEO? Let Google tell it, NO!
At least, not openly.
The reason could be because there are so many social signals to factor. For instance, there are millions of new posts every day. Users can also falsely inflate certain metrics, such as views or follower count.
In spite of this, social media has an indirect influence over search engine results.
That’s because certain procedures can encourage your users to perform activities that directly impact optimization, such as the infamous backlinking method. Operational social marketing also shapes brand awareness, which means customers are more likely to recognize your business name in search engines.
Following this reasoning, here are a few ways you can organize your social media marketing strategy to improve your SEO:
Build and Market Praiseworthy Content
By creating and promoting high-quality marketing content, many target market supporters will deem it share-worthy and some content makers will consider it link-worthy.
This process has four parts: You build content, consumers share it, it finds the eyes of content creators (or influencers) and they develop pieces that link to it. This last part directly effects SEO.
Contemplate using maneuvers such as:
- Testing between peak and non-peak sharing times. It may seem wise to share content when the bulk of your customers are online, but our research shows that’s not always true.
- Asking for users to share your content. Tweets or post that say “Please Retweet” and “Please share” earn an average of 51% and 39% more shares, based on research by social media scientist Dan Zarrella.
But if the digital content piece itself doesn’t satisfy your user’s need for value, it likely won’t earn shares and almost surely won’t get link backs.
To craft engaging marketing content, try:
- Take advantage of on trending topics. If there’s news associated to your target market, generate good marketing content around it. Use appropriate hashtags and keywords for searchability.
- Placing links near the beginning of posts. Studying 200,000 tweets, a researcher discovered that online users are most likely to click a link if it appears a quarter of the way through the text.
- Using multimedia in your post. Facebook posts with pictures earn 53% more likes, 84% more clicks and 104% more comments than those post without, this info comes from a HubSpot study of more than 1,500 corporations.
Speak to the Audience’s Pain-Points
Your target demographic will likely gravitate to marketing content that tackles haunting niche issues, endorsing and distributing it to help each other find an answer.
Pain-points change as content makers offer solutions and industries themselves advance past them.
So, how can you always find new pain-points to speak too, keeping customers interested long enough to share and link to your brand?
Try these marketing techniques:
- Survey your customers and followers. This will take some time. Build an online survey that lists subjects and asks partakers to rank their level of struggle with each. Then, message or email your audience members about it. Their understandings will help guide your social and content tactics.
- Observe Google search intent. This is the quick and easy way. Search a keyword or term, noting the titles of the top blogs. Despite Google frequently changing its algorithm, the search engine’s objective has always been to develop user experience by ranking niche content based on factors such as relevance, backlinks and low bounce rates. So, the top-ranked blogs effectively explore issues bugging users. Base your marketing content on them.
Cultivating genuine relationships with customers is one of the most active ways to influence SEO through social media.
Contemplate how many likes, shares and comments your post get in a day. There’s a good chance that a core cluster of users delivers a big portion of these engagements.
This shows that, compared to the average user, folks who you’ve made social media relationships with are more likely to:
- Share your digital content
- Seek you out on other social media platforms
- Visit your website, increasing direct and referral visits
- Link to your web pages, which in turn boost web traffic while sending favorable signals to Google
Last Thoughts About Cultivating SEO through Social Media
Google may say it doesn’t use social data when ranking pages, but these strategies show how you can indirectly affect SEO by using social media.
Start by generating engaging marketing content that meets your customer’s niche needs. Then, work to populate their social media feeds with it. Accelerate these processes by building digital relationships with customers and influencers, delivering great benefits such as more profile and website visits.
You should note; these marketing tactics are all core mechanisms of a greater overall digital marketing strategy. And keep in mind, Google regularly changes its search algorithm. It’s not farfetched that, one day, social media data will directly influence ranking.
If you are a marketing professional or business owner you should want to figure out how to craft better marketing videos that capture new leads and visitors attention. A good video also grows conversion rates, the truth is though, that just getting your marketing videos out there is a very important step that puts your brand ahead of your opponents.
Contrary to what you may believe, you do not have to worry about getting everything right to start using videos for digital marketing purposes. What your brand should aim for is a well thought out video marketing campaign, which have been edited to look at least semi-professional and are easy to follow and understand. Plus get far better marketing results than those that aren’t.
Below we give you a few digital marketing tips that will help you to understand how to generate better marketing videos:
Strategies Your Marketing Video
What do you want to be the end result of the marketing video that you want to craft, and who is your target audience? If you understand what type of branding message you want to send going in, it will be a lot less stressful to stay on task and develop an effective call to action.
Compose a Detailed Outline
You don’t need to write down everything verbatim about what you plan to say, but if you have a detailed outline you can check off certain topics as you remember to speak about them, it also makes sure you get in the marketing points you set out to make.
Get a GOOD Camera
A decent camera will allow you to do a lot of crafty things, and believe it or not, the camera on most of these new smartphones are sufficient… as is your webcam on your CPU if that’s all you have. But when you can pay for it, get a good camera to help you make better marketing videos.
Get an additional Recorder
How you record sound is very important. The recorder on your camera probably isn’t going to be good enough to record your voice or other sounds as clearly as you would hope. Invest in a good microphone. Be mindful to check the levels on your recording settings often.
Always Be Aware of Your Lighting
Maybe on of the most important aspects of crafting better marketing videos (other than sound) is the lighting. You don’t have to spend hundreds but trying different brightness and softness levels and angles of lighting is going to be key in finding what works best for you.
If you want your branding videos to have other things besides your desk top and a talking head speaking right into the camera, it would be a good idea to have a cameraman who can hold the camera firm.
Take Tons of Shots
Always remember to get numerous different shots from many different angles (don’t forget this), because when you edit your marketing videos down, it helps to make it look a lot better. Even if the camera is only on your cellphone, you can still edit it and make it look extremely professional.
Be Original and create creative content
Add in remarks, special effects, and high quality clickable links to important facts or downloads within your videos, or even link to other related marketing videos. Practice using sound effects and other movie type effects to make your brand videos more innovative and sharable.
Edit as many times as you need
You can use numerous bits of video software to edit your branding videos to make them look better. Try such software as Camtasia Studio, VideoPad, or Movie Maker. Edited videos always look more professional, are shared more often, and get greater click through results.
Post Videos Regularly
As with all digital marketing content, videos that are posted frequently on your website, YouTube channel and other digital platforms get the best kind of results. Try to post your marketing video once a week for four months and just look at the better results, you will probably be amazed.
Charming and retaining consumers today is all about offering them more options for when and how to interact with your brand. With more digital engagement channels now than ever, omnichannel marketing messages must be fully integrated into every marketing strategy for consumer access.
This is true for all aspects of the marketing and sales funnel, as well as lead generation. With millions of people across the world now on social media, social media selling has become an imperative part of the digital marketing mix for generating consumer interest and turning that attention into a sale.
Social selling is basically using social media networks to identify and build relationships with potential prospects and consumers. When used correct, social media marketing can be a place to learn about shopper issues, collaborate on business promotions, and offer cases of how you have worked with related businesses to solve similar problems. This can all be done from the comforts of your home before some of your colleagues, who take a more traditional method, or have walked out their front doors.
Sharing quality content about yourself, your brand and industry is one way to attack social media selling that establishes you as an expert in your industry. While it’s essential to establish an online branding voice, it’s just as significant to serve up highly relevant social media content, the more personalized the better. Using one-size-fits all marketing content—the same digital content across same media channels to same users—is a mutual error. Consider which digital content does better on different social media channels, and adjust accordingly.
Your social media content should serve as a dialogue starter. Another common error in social media selling lead generation is to execute in “broadcast only” mode, or engage in one-sided chats vs. two-way. Active social listening and response can be just as vital on social media, if not more, than sharing a product or something new. Look for social opportunities to provide worthy input on industry mediums, message boards and Facebook groups. Sometimes social engagement can be as easy as asking questions to show your customers that your business values their feedback by asking them what they consider.
Social media can be an unlimited place not only to accumulate thousands of fans and supports, but also to form professional and B2B relationships that can turn into quality leads. But it’s imperative to master the fundamentals:
- Think superiority over numbers. Keep a few of the industry rules of thumb in mind: The 80/20 law (only 20% self-promoting product and service content and 80% educational, entertaining and helpful content), and the 4-1-1 law (4 pieces of important, current content/day, 1 self-promoting content, 1 retweet, 2 – anything that is not above. These are to some extent different ratios, but they verify the same point – that folks are more likely to follow you if you have something important, educating or funny to say beyond the normal sales pitch or direct marketing content.
- Use but don’t misuse hashtags—no more than two and they should be put before your link.
- Make sure post are short and simple so that they can be retweeted without having to be edited.
- Dominant the @mention. Know how to use it for full audience discussions, and how to use it for responses.
Remember that worth really comes when a user clicks on your website, landing page, calls you or sends you an email. Make sure your corporation name, web address, contact info, and links to other social media accounts are simple to find from all your social media profiles.
Today it’s more significant than ever to engage with consumers on their terms. The potential for social media marketing as a lead generation tool is almost endless, but it’s vital to keep best marketing practices in mind. Remember that the buzz word is “social.” Beyond just representing your knowledge and building your company brand, the goal is to form strong business and personal relationships just as on any other media channel.
The entire technology world is buzzing about the new craze in video marketing. Since tech is in a continuous state of motion in the digital space, that doesn’t mean marketing departments need to embrace every new digital trend. One thing businesses must do though, is pay close attention to 360 video.
Anywhere YouTube (Google) is, you can best believe that Facebook won’t be too far behind. The social platform is certainly making a thrust for spherical video sharing. The Facebook CEO revealed a few months ago that Facebook was analyzing a 24-camera setup that would permit audiences to move around inside a video. Zuckerberg even teased strategies of how they plan to get spherical video working into your Facebook newsfeed.
Have you seen it yet?
This method, joined with Facebook’s purchase of Oculus Rift, is evidence that we all will be seeing spherical video on Facebook more often than not. (Windows supports 360 video as well, in case you were speculating.)
Drone film is having its minute as of right now, but we believe 360 video is the next big star in digital production. In our latest blog we will explore a few things your business needs to know and get ready for it when it comes to 360-degree video marketing!
If you haven’t seen it already, 360-degree video marketing produces some astonishing footage, but because it’s still a very new kind of machinery one of the major problems is going to be…. You guessed it, cost.
Your video production team is going to need exceptional cameras to capture this amazing 360 content. Google and GoPro are already producing a 16-camera collection called the Jump that can grasp high-quality video content, but the rig is expected to be in the seven to ten thousand dollar price range, and that is based on the price of sixteen GoPro video cameras.
In fact, it has already been released this year. Google is giving hand-picked video designers early admission to the Jump cameras by applying on their website.
There are a few rigs out now such as the one from 360 heros but it will cost you over five hundred dollars. There are also numerous other consumer 360 video cameras out right now that are priced around three hundred, but superiority has been an apprehension with many these lower priced models. So, pricing decisions and quality differ, but it’ll be a very good and wise investment if done right.
Also, remember that your video production crew will need time to learn how these cameras work and how to edit the footage. Structure and framing will need to be planned out and calculated in advance to provide accommodations for example to the stich lines. Contemplate the cost and time you will need to train staff if your company is looking to create 360 video content.
Compelling Digital Content
If you are a marketing maven, you will love 360-degree video because it allows you to show your brand or business differently. One of the most significant things to think through with 360 video is that marketers approach this layout as an immersive customer experience rather than a regular video. Unlike old-fashioned videos and cinema, the audiences has control over what they watch and see. YouTube is said to liken this to a choose-your-own voyage in a recent blog statement.
To sum it up, the spectator controls the recorded camera angle by leaning and panning on their CPU or smartphone through the video player. This can be an outstanding tool for digital publishers that want to convey a rich, personal digital media experience: Your brand could give your viewers a fully interactive experience at a tradeshow, conferences, real estate listings, virtual tours or even news event, for instance.
One more reason 360-degree video will be huge this year is that it doesn’t require audiences to wear a VR headset like other devices. Although the headset choice is there and promises a more immersive user experience, your viewers don’t need to wear one in order to appreciate 360 video. This allows the viewing experience to be less stressful because your spectator doesn’t need to spend extra money to be a part of the experience.
Last, you can anticipate seeing more 360-degree video creation with the announcement of consumer-priced 360 video cameras and equipment. This will be a massive factor given the acceptance of photo and video sharing on all social media sites. That, along with the development of high-quality smartphones, drones, and GoPro-style video cameras, will make for a giant thrust in this new way of producing digital video content.
As with anything, marketing departments, brands and digital publishers should keep in mind how something like this will benefit and enhance their brands. If providing your customer with this type of digital marketing experience makes sense, keep your eyes and ears open to 360-degree video.
Think about the aspects above and decide whether or not your band wants to experiment with this amazing new video format.
There was a time in digital marketing when one of the most important goals of social media participation seemed to be developing large followings. If we want to be honest, some of us bought likes, tried to game Twitter or YouTube.
This seemed rational, I mean, everybody knows you need a vast email database, why not a big Instagram following. In fact, social media marketing analytical services like Klout are trying to use follower metrics to measure digital influence and thus create scorecards for individuals building and pursuing influencer status.
End the following and begin listening, organizing, engaging and communicating. Emphasis the social streams of your consumers and newest prospects. Eradicate the noise out of social media and get your social media channels to a place where they can be valuable.
One way to know how well you’re listening is how people receive your content.
Writing influential social media copy to grasp folks’ attention and win over their hearts is a tough task. And time and again, when our social media content isn’t breaking through the racket we can repair it with a few slight revisions and tweaks.
Editing marketing content and copy is a crucial part of the creative development but is often ignored. In this blog, I’d love to share content marketing tips and tricks to support you in taking your company’s social media content to another level.
Creating curiosity is an extremely powerful method to help improve your marketing copy (particularly if you’re trying to get folks to click on and take part in your website or social media posts).
In its meekest terms, interest is triggered when individuals feel there is a break between what people know and what folks want to know. Buffer.com recently wrote an article where they quoted a Professor of Economics and Psychology, after he led a study into what activates high levels of interest and discovered that it mounts when:
- Something interrupts our expectations (often curiosity is triggered by a thought-provoking common beliefs)
- Teases a gap in our knowledge (Also known as the, the “information gap”)
- It’s not ruined (interest can get someone to click a attention-grabbing title, but it won’t keep users on your website forever)
Treat each social media post as its own story
Stories are a particularly good way to connect with folks. Stories attract readers in and involve them. And when it comes to scripting social media copy, an awesome trick is to treat each post as it’s own story with its own characters who carry out actions.
Here at TMN we recognize our audience tends to be fascinated in becoming better business owners and figuring out how they can benefit from the use of social media marketing to attract more web traffic, backlinks, and consumers to their business.
Emphasis the reader
When you’re producing social media content, you are going to face very stiff competition for user attention. Associates, family, celebs, other businesses and more are all competing for your prospect’s consideration on social media networks. If you’d like to be one of the brands that stand out and be seen, it’s vital to craft your social media content with the reader at the center of mind.
Write copy in second person
Excellent social media copy communicates to readers on a warm and personal level. And second person is the most appealing narrative to write copy in because it feels special. Use words like “you,” “your,” and “yours” to help to connect with our fans.
Creating engaging, friendly marketing copy that entices social media users to take action is very hard to do, but thinking about copy in second person is a good place to start.
It isn’t easy to edit social media content to make it stand out. But with any luck, the extra mile, time and effort put into humanizing each post you share will be very well worth it.
Occasionally you’ll have to be a little callous and chop some marketing copy away. Other times all it may need is one exclamation, or an emoji to turn a social media post from okay to great and boost more clicks, engagement and dialogues.
As you can clearly see, social media isn’t going anywhere, so you should look at it no differently than any other sales channel. Remember, those who care, those who teach, those who deliver utility will win.
Facebook has this new feature (not really new now) and it is centered on video streaming. It’s called Facebook Live Video and it is something that you should think about using to connect with your customers.
Have you already tried it? If not, your marketing department might like to consider giving it a try, because as of now, it’s a really hot platform that we’re seeing quite a few people use with unlimited benefits.
As customers insisted to gain better access to business and brands, companies found a way to craft better-quality communication channels. Top brands like Doritos and BMW were enthusiastic to share their brand thoughts and capabilities in real time.
It is time to take note of the unbelievable success and popularity of video live streaming apps. Facebook has and so is your competitor.
There are many, many reasons to use Facebook Live as a social media marketing tactic. Here are a few of the leading ones that we have seen work.
1. It can drive greater Customer Engagement
Facebook Live streaming is by nature an appealing type platform if you allow it to be. One of the things we’ve observed about it is that the folks who interact during the live stream often start showing up in the comments of your other Facebook posts. The more often your brand does this, your blog posts and Twitter will light up in the days after a live stream.
It’s something to be said about having had a dialog with somebody that activates an ongoing engagement.
2. You will generate marketing concepts for future content
Start up a Q&A session and watch it kindle all kinds of content marketing ideas.
10 marketer tip:
This Facebook Live feature allows your marketing and sales department to get to know your customers and their wants too. Certainly the more information you know about your customer the better marketing position you’re in to generate great media content for them.
3. The Opportunities from Facebook Live Video Are Massive
Video Live streaming has opened up a whole new world of prospects for brands and businesses to generate new leads and create colossal brand awareness.
While Facebook Live Video is still fairly new (depending on when you read this), numerous social media influencers have been using it on their fan page. The great news is? How they’re using it on a business page is no different than how your business can use it or how you can use it on your profile.
The time it takes to do a Facebook live stream is insignificant in comparison to any other social media marketing tactics. For example, how long would it take to shoot a DYI, FAQ or tips video? Perhaps 5 minutes max?
4. It can drive new sales and leads
We would never advise you to start flat out selling products or services on any social media platform. It is looked at as spammy and users will not follow you. But in spite of this, using products that you sell as references to tips and tricks helps to spawn sales.
5. This could impact your Facebook post reach
If you have been using Facebook fan pages for any amount of time, you have seen when one particular post gets good engagement because the next post further reach. This is one of numerous key factors in Facebook’s algorithm. There could be some post flow on influences from using FB live stream in helping the rest of your business page post get seen.
Side Bar: We have seen mixed evidence of this and it’s only a bit of a presumption at this moment.
Facebook Live Video has something very distinctive to bring to the business world and that’s an opportunity to share exclusive “live” moments with your customers, prospects, and fans in seconds.
Now that this feature is available to mostly everyone, more and more folks are going “live” and sharing their story on social media! Now is the time for your business to do the same. Have you used Facebook Live Video already? If you have, what do you see as some of the key benefits? We’d like to get your outlook in comments underneath.
The purpose of landing pages is to support your content marketing efforts. The complicated thing is … landing pages are not technically a home page. Nor are they’re a blog, white papers, or product description pages.
And you definitely can’t act like they are.
Successful high-converting landing pages are made up of three action-driving phases: before, throughout, and after. Sadly, when many marketers construct landing pages, they focus on just one phase: the during one.
The purpose of landing pages is to force your readers to pay attention to on one thing and one thing only.
Defining that one thing is the only time your company gets to be self-absorbed in this digital marketing procedure. The greatest way to set your marketing goal is to finish this sentence:
I want my potential lead to …
- Subscribe to company’s newsletter
- Watch my “How to” video
- Like my Facebook Fan page
- Register for contest
- Download this free eBook
Obviously, there are plenty of other marketing and sales actions that might be the goal of your company’s landing page. Whatever you pick, your marketing goal should be remarkable: the one desired user action will conduct everything else.
10x marketer tip: when it comes to developing your landing page, the most important key is to set one goal. Eliminate whatever that doesn’t support that goal.
The headline and subheads of your landing page is perhaps the most vital on-page component. Why? How about this stat from Copyblogger; 8 out of 10 individuals will read the headline, only 2 out of 10 people will even read the copy that trails it.
So, how do you create a headline that grips, induces, and drives user action? I believe the answer to that question is simple. You don’t because it’s hard too. As an alternative to trying to generate the perfect headline, steal it.
The first idea here is to pinch the heart of your title by structuring it around your user’s SEO keywords. Whether you drive potential leads to your landing page with social media, organic or digital advertising, and your title must include the words your customer’s uses.
A creative landing page does the following:
- Expresses the big advantage (“$100k Case Study”)
- Excite those who want to learn something new
- Suggests valuable information (use verbs like “Generate” or “Explode”)
- Has direct linguistic (Such as My, You, Your)
Let’s not forget the Subheads
With all the data that bombards us on an everyday basis, many of us scan text. Thus the importance of the subhead.
Great subheads on your sales landing page should not merely structurally lead your user through your major benefit points, they should stand on their own and ruthlessly focus on the advantages of your call to action. (CTA)
10x marketer thought: what the title does for the landing page itself, subheads do for each segment. This means creating alluring subheads with bite-sized wisdom nuggets of “I can’t stop reading” content.
While you must express the heart of your leads, you also need to offer proof for their heads.
Recommendations are the primary way you deliver that proof. Sadly, testimonials are often too broad and fail at given that proof in 1 of 2 ways:
- The testimonial isn’t outlined in a problem-then-solution presentation.
- The testimonials don’t showcase quantifiable results.
How do you create your own result-driven testimonials?
Ask your customers for more details.
As an alternative to petitioning weak testimonials, reach out to your regulars and ask them to rave you about:
The difficulty they were facing before they find you
How you assisted them in finding a answer
The outcomes (real statistics) that back up winning results.
When you construct digital marketing landing pages with these three keys, they are turning points that convert users into actual leads: real individuals with real issues in search of real answers. Don’t let up after all your solid work either. Tailor your follow-up email and keep your campaign rolling.
Be sure to share your thoughts in the comments below if you’ve got any tips about converting leads with high-quality landings.
What is the most significant factor for search engine ranking? Ask 1,000 SEO experts and you’ll get a 1,000 different answers.
You can bank on most of them saying that getting links and creating great content would definitely be two of the most important, and for respectable reasons. Nevertheless, that’s what Google takes into account as far as ranking factors.
But there’s one additional factor you can and should be concentrating on. It’s something that could double your web traffic. Yet so many folks are overlooking it.
Many SEO titles stink
Search engine optimized headlines are boring. Depending on your industry, everybody is using the same keywords in their headings in the hopes of drawing the most clicks, views and traffic.
Oh okay, you put two or three high-value keywords in the title? Cool. But are folks actually clicking on your links? Is it ranking as good as it possibly could be? Oh wait, you think of adding a comma or an exclamation point will change things for you? Oh Really! That’s the key to your low click through rate?
When doing SEO marketing, content is a vital element, both what’s on the page, behind it and around the page. Google looks at the context and content of your whole website, not just individual web pages. Any given web page on your website could rank for thousands of different keywords. So how does Google know how or where to rank your website?
Click through rate (CTR) is the difference between finding your brand in a good cycle or a death spin.
In a good cycle, you’re getting higher click rates. This sends essential user engagement signals to Google that this is a good content, thus a good website, which eventually results in better placement for more of your other web pages and more web traffic.
In the death spin, though, you have senseless SEO title tags and Meta tags. You’re hurling the same heading over and over and individuals aren’t clicking. The outcome: poor rankings and even less web traffic.
But there is SEO treatment.
The astonishingly simple cure for crappy subject titles
You need to compose more clickable subject titles than every company you want to outrank. Great SEO headlines should be like click-bait titles just better search engine optimized for your most significant keywords.
It’s that easy, yet also that insanely challenging. Or at least, maybe it feels that way.
Many folks struggle to craft outstanding titles. If only there were some SEO research on what makes a viral, eye-catching title.
The Emotional hook
Now you need to grab your users. Use an emotional element or excellent words like “surprising,” “motivating,” “funny,” “dazzling” and so on.
Amazingly, when it comes to most 10x marketers, only two of five titles include the emotional element. My title uses the word “Unusual” to spark interest, while others uses the word “Best,” which will entice clicks from those who seek to become the best.
The other titles lack this hook, don’t let yours. Sure, you could do pretty well without it, but let’s be cruelly honest. Had John Doe been the author instead of a 10x marketer, it probably wouldn’t have done well at all.
If you want higher click-through rates and the aptitude to compete with the biggest brands/companies/influencers in your trade you need every edge you can. Add some feeling to your titles and start growing your CTR!
Headings that get higher click-through rates assure the users of something. What will somebody who clicks on your company’s content get out of it? Will your piece of digital content inform, motivate, educate or amuse your audience? If not, why does it happen?
“Up” and “Enhanced” convey the same thought — enhancement — so by clicking through, I will be educated and expand my knowledge or talents. “Correct” and “How to” specify that by clicking through, I will be knowledgeable in the correct way to do things.
Make sure you clearly indicate the readers benefit. Will the estimates help me in some particular way? Will they help me nurture my web traffic/conversions/sales? Will these calculations force me to rethink my SEO approach?
Remember, conveying user benefit could be the change between your below-average or okay CTR and astonishing click-through rates.