Nowadays, the significance of social media marketing is widely acknowledged. Actually, 90 percent of marketers come to an agreement that the practice is vital to their business. Consequently, we’ve seen social media marketing move into new industry spaces and make an impression in innovative ways.
But is it better than TV??
When you think about it, it’s clear that traditional media platforms provide value through promoting content such as TV and radio programs, magazines, and odds to win prizes. Then, for this entertainment content or other rate, while advertisers pay to disturb our viewing pleasures to tell us about their latest products or services.
One key difference about social media is that is that these sites (Facebook, Twitter, YouTube, etc) are already free. So, advertisers don’t expect us to allow them to disturb us with their boring commercial messages. Let’s just face facts, no one LIKES commercial anyway!
So, another key to making social media work (differently) is the opportunity to deliver some other type of value for free. It could be it entertainment, info, support, or other types of games or rewards. In exchange for listening to our commercial message.
(PRO TIP) Your brand MUST provide about 90% worth to 10% commercial message. A good case in point is Justin Timberlake. He shares cuts from his album before it’s available. As well as insider information about his life and lyrics.
While most traditional advertising is intended for mass consumption, social media marketing encompasses one on one marketing. That means the brand message should appear to be as customized to individual users as possible. Therefore, brands need to understand their target market ON EACH SOCIAL NETWORK so brand messages appear personalized to the individual. Although your brand may have a broad target market, the users on Facebook may be completely different from the users on Instagram and adjusting your method with each social network is key to your overall success.
As social media marketing forces businesses to become more translucent, customers are holding corporations increasingly responsible for embracing ethical practices and acting as cultural supporters. According to a contemporary study by Campaign, this has a number of repercussions for businesses—from the way they approach messaging and branding to the kinds of products as well as services they offer.
The way folks converse, interact, and make choices, industries are adapting. For companies, social media has encouraged a shift in digital and marketing strategies. To remain economical, establishments must work to understand who consumers are and what they are concerned about.
And because social media marketing allows brands to intermingle with customers on a more personal level, knowing how to approach each exclusive digital media channel is crucial.
What say You?
Do you see other differences or even similarities between social media marketing and traditional marketing?
How are your brand accomplishing social media marketing victory?
The link between social media marketing and SEO can be puzzling. Does social media impact SEO rankings? Should your social media team have a hand in SEO?
Mutual misconceptions have led many companies to lose focus on what will successfully benefit both approaches to get the most out of every marketing effort. In this article, we’ll clear the air and clarify how social media marketing and SEO work hand and hand, and how they can help each other:
Social Media Marketing Can Be a Respected Measurement
Once you’ve got your social media up and running, be sure to keep a close eye on engagement metrics (for example; the number of likes, shares, and comments per social media post). This can help you measure which subjects and content formats your target audience is most concerned about and which may be a total waste of time.
Clicks: Posts that spawn traffic to your website may or may not end in sales or conversions, but you do know that the content you posted (picture, video, infographic etc.) spoke to your target audience. At the end of the month or project, review the posts that got the highest click through rate and look for mutual themes. Are there certain pain points, answers, or promises that seem to engage your target users the most?
Shares: Content that earns shares signifies something that your users identify with enough that they are enthusiastic to make that piece of content part of their own, individual brand. Watch for which types of content pieces, on which topics and social platforms, earn organic shares. Then, craft more of what works.
Social Media Marketing Can Drive Website Traffic and Online Engagement
Social media is the simplest and most active way to drive out your SEO-based digital content. Although the incoming links from your social shares don’t have the same influence of authentic links from high-quality websites, they can have a positive effect on your website and email bounce rate and time-on-site engagement. If your marketing content is worthy and folks stick around to read it, those digital engagement metrics communicate value to search engines such as Google and Yahoo.
Social media marketing can also lead to genuine, high-quality links from influential websites. Influencers use social media just as much as anybody else. With your digital content out there on the same social channels they’re on, there’s a great chance they’ll see it and link to that content from their own websites. That kind of high-value link building from influencer marketing can be tough to land without social media marketing.
Social Media Marketing Can Be Great Intent Research Tool
Keywords are hopeless today without a thorough consideration of the user’s intent in selecting that keyword. If somebody searches “marketing tools,” for example, do they want to learn what the term means or do they want to buy marketing tools /software? Google aims to provide the very best search results for any search, which means Google is deeply invested and interested in understanding user intent. Constructing marketing content that ranks well, then, means that brands have to understand it as well.
There are many ways to listen to your target audience to find out what they’re asking, what industry terms they’re using, what misunderstandings and/or problems they have, etc. One key way is through social media listening. Your brand should be reporting on what exchanges your audience is having about your industry, services, products, and more on social media. Those understandings can drive a digital content marketing approach that speaks straight to your target market’s desires, which is precisely the kind of marketing content that search engines like Google love to deliver.
Google + and Twitter Posts Might Appear in Search Results
There is some uncertainty about whether Google + posts will still show up in search results, but they usually do not.
When the social platform launched, some actions of Google + connections, such as reviews and Google would show up in related search results when customers were logged into Google. In 2015, after much disapproval, Google declared they would pull its posts off of search engine results page. In recent times, Google posts have been mentioned in Google’s “In the news” section on page 1 for certain search terms, but it happens very rarely that it’s hard to duplicate on command.
It’s a long shot and not actually worth the marketing effort for most brands.
While social media posts showing up in search results may not impact your website’s SEO, it can increase brand awareness and industry authority.
If your brand wants to drive any kind of web traffic by using SEO and social media, just make sure to contain links back to important content on your website.
Social media marketing and SEO may not work in combination as far as openly building your website’s page rank, but an up-to-date understanding of SEO makes social media marketing a very valuable marketing channel for your business. Stop carelessly creating links and direct SEO signals, and get to work on supporting digital content and monitoring feedback for actual, long-term SEO worth.
Do you want to advertise on social media to new or existing consumers?
One of the main reasons most business don’t advertise on social media is cost. The dollars start to pile up when you start advertising on multiple platforms. Instagram, LinkedIn, Facebook, and Twitter just a few. Yet all let you deliver ads to real customers.
In this editorial, you’ll learn how you can use three prevalent social media networks to reach custom audiences with your content.
Facebook’s has a Custom Audiences feature that allows businesses to upload their email lists and generate saved audiences for digital ad campaigns and promotions. This type of ad targeting (in grouping with others) lets you retarget individuals, remind them about your brand, service, store offers, holiday sales, or exclusive sales for users who subscribed to your email but not brought anything.
To build a custom targeted audience, go to your business page Facebook Ads Manager and click on the Create Campaign button. Pick an objective (not Reach People Near Your Business). In the Audience box, select the Create New tab. (Be sure to uncheck the Prefill with options from your last ad set box.) Then, select the Create New dropdown menu below the Custom Audiences box and pick Custom Audience. In the box that opens, select Customer List and then Upload a File.
One good use of custom audience ads is to boost email subscribers to your business page. Although numerous subscribers may already be your fans, there are likely some who have not engaged with your brand on social media.
Another brilliant idea is to use your email list to create what they call a “lookalike audience”, which helps you find individuals who are related to your email subscribers. In this way, you can cultivate your company’s email list to include more capable prospects.
Integrate Your Marketing Channels
If we had only one tip to give you, this would be the best one: combine all the best of digital marketing.
You should be doing SEO, social media, digital advertising, email marketing, Google remarketing ads and a host of others. Once you can gather this concept then you’re doing the best of everything marketing in the digital world.
You’re raising brand awareness for new business via social media and digital advertising, you’re receiving the low-hanging fruit of buying-intent keywords through Google, and you’re making sure that folks who’ve been to your website keep seeing you.
Recognize Your Desired Outcomes
When we talk about what some of the best things you can do in social media marketing we have to begin with trying to achieve “desired outcomes.”
Before you just go hopping into one digital platform or another, envision what it would require you’re your company wants to get out of social media, SEO, advertising etc.
One key point to understand upfront is that not all social media marketing efforts are the same. There are some vast differences in methods, and therefore outcomes. The five smart approaches that we recommend are:
- Brand preservation—monitor your digital and social channels, be current and respond when appropriate, and perhaps engage with people once in a while. (No, really, do it!)
- Community constructing—whether it’s internal supporters, external events, promotions or brand ambassadors. The bottom line is, you want groups of people who share the original passions of your brand. The marketing objective is to join and nurture community around your brand.
- Social influencer outreach—find and engage the individuals who are influential in your industry and around your passion points.
Reputation management and growth—develop thought leadership or positive reputation.
Craft a Systematic Method
To be fruitful in leveraging social media marketing for growing your brand, you have to form a systematic method to building your network and your business.
Build a system that is dedicated on high-impact social media activities while spending the slightest amount of time possible permits you to be a reliable and efficient brand. Dependability builds trust and productivity lowers your digital marketing costs.
Many individuals don’t realize how significant stability is in the digital marketing world. Just by staying in the forefront of your digital community, you will strengthen your brand messaging again and again. This is how you build loyalty within your digital community (your brand and marketing message must be brilliant, useful and insightful). Also, by being more resourceful with your digital marketing, you will save on time and money.
So many companies think about the end game of producing high quality leads and sales, while many others think about analytics and the metrics of engagement.
What it all boils down to is getting users to stop and say “Hmm, that’s attention-grabbing.”
When it comes to searching the World Wide Web, most of us start with the obvious… Google. Savvy networking specialists know to expand their searches to places such as LinkedIn, where they can discover whom they should network with at any specific company.
But did you know Facebook has its own influential search tool? So how does this affect you as a business? Facebook’s Search opens up a new realm of opportunities to target consumers. Understanding, research and innovation are natural with the new setup—you can target and filter users and optimize your communications with them.
This article will answers the popular questions about how to use Facebook’s search. And it will give you a few tips on how to take advantage of it for marketing purposes.
How can you find contacts in an exact city?
If you are ever traveling to speak at a conference, you can use Facebook to recall who your friends are in that city. In the central Facebook search, enter: “friends who live in NAMEOFCITY.” This way you can maximize your efforts.
How can you find someone you know who works for a specific company?
LinkedIn is continuously the top destination to decide who you might know that works for a company. But did you know, you can use Facebook to find out too? Which is useful if you aren’t associated to all of your Facebook friends on LinkedIn.
In the search tool type “my friends who work at COMPANYNAME.” If the corporation has multiple locations, you can search “my friends who work at COMPANYNAME in CITYNAME.”
Now that you know how you can use Facebook to search other professionals. Let’s take a look at how companies are us
ing the Facebook search tool as a marketing advantage.
Searching for your rivals—or even your own business—the Search will show you all of the talk all over that network.
There’s a wealth of data to search for like business name, products or amenities, hashtags, comments, consumers, press and testimonials.
Do a search on numerous of those alternatives to find out how your contender is engaging with individuals. Are they mentioning or liking associated posts, services, news or content? Is that communication done via their business profile or by personal profiles from folks within the company?
Knowing how industry players interact with individuals to grow their brand acknowledgement gives you access to what’s working for your rivals, and just as significantly, what isn’t.
Hashtags aren’t only for the Twitter and Instagram of the world. (Though they work BEST there) Facebook users embrace them in their social updates as well. If you’re considering for a way to unite folks around your business and intrigue individuals who aren’t yet a part of your digital community, hashtags just might be the thing you need.
If you’re brand is already using hashtags, do a Search to see who else is using them too and how. If you’re not using hashtags tactics, you can still scrape together some good information from the Search tool.
Before participating in a paid campaign, study the advertising styles of your competitors. See what’s getting the highest shares or the most commented on, and what’s important to fans to create digital content of their own.
When you’re examining your target audience and their online behavior, the most vital thing is to look for industry trends that you can attack. If you see posts using the same hashtag) even if the tone or point of view of the posts differs) you’ve fell upon gold.
If there has already been discussion surrounding hashtag tactics, then hop in and be part of the discussion. Work the current engagement to your gain and adapt your interactions to match the dialog.
Use Facebook Search to see what is and isn’t getting a return for your competitors and your shared targeted audience. Use that information as a starting-off point for your next digital marketing campaign.
From time to time you can get so bogged down in your business that you may forget your prospects has other interests. If you take the right amount of time to find those interests, you can use them to direct your marketing strategies.
The bottom line is that Facebook Search is more than an enhanced feature. It gives your marketing team insight and admittance to what your fan base is looking for and what they want.
Link building strategies have always been a polarizing approach in the digital marketing world, at least to some point. Some marketing experts swear by it; others dread it’s going to earn them drawbacks or a poor online status, and some remain to a certain degree ill-informed of the online strategy in general.
According to the latest online reports from expert marketing blogs, link building continues to be seriously abandoned—or at the very minimum misunderstood. Many marketing experts list link building as one of their least-used digital marketing tactics and rank it as the second-hardest digital strategy to use (influencer marketing is first). But what’s really surprising is that 38% of members aren’t using the online approach at all.
Considering link building is essential to earn greater search ranks and remains one of the most resourceful digital marketing schemes around, this is astonishing. So why is it, that link building is so ignored?
1. Link Building has Significantly Changed in the last couple of Years
Tech giants such as Google has always used backlinks as its most substantial way to measure the “authority” of a given website, but that procedure has changed radically over the course of the past three to five years with the roll out of Penguin and its ensuing modifications starting in 2012. The superiority of a link now matters far more than its mere presence, and anybody who states to fully understand how links are appraised is almost certainly lying. The fact is, a link building strategy is difficult, and it’s a totally different digital landscape than it was just a few years ago—and that’s turning businesses away.
2. Anxiety of Penalties
Thanks to the sensationalist digital marketers scattering terror about “Penguin penalties,” digital users have an ongoing anxiety of link-based penalties for their brands websites. It’s gotten the digital strategy of link building a humiliation it doesn’t warrant, and most folks who aren’t partaking in link building will cite this disgrace among their main reasons for not following it. Yes, it’s conceivable to be penalized for building a bad links or strategy, but that just means brands have to spend their marketing efforts constructing good, natural links.
3. Most Companies Don’t Realize the Range of Benefits
Link building isn’t just about growing your search rank, though that is one of the most attractive advantage. In actuality, link building conveys a number of different online benefits. Referral traffic is one of the most significant—if you pick a respectable source and you create great content, you could earn thousands of web visitors from a particular guest post, not even bearing in mind search-originated web traffic. Plus, your company’s visibility will develop as you spread your business to new sources, and your status will similarly surge, increasing the likelihood that new web visitors will buy from your business.
4. Its Role in SEO is underrated
Link building methods isn’t just one way to grow your web search rank; without it, it’s almost impossible to see considerable gains. There are two main factors Google takes into thought when categorizing ranks for a given inquiry; the significance of a specific web page, and the authority of that web page. You need both if you want to create any substantial rank, so assuming your brand has targeted suitable keywords, your main effort should be on authority. How is this authority measured? Inbound links. They’re estimated and measured in complex ways, but the bottom line is that without some inbound link-based plan, your authority will remain motionless.
Your company needs both if you want to make any substantial rank, so supposing you’ve targeted fitting keywords, your main focus should be on authority. How is authority measured? Inbound links. They’re evaluated and considered in complex ways, but the bottom line is that without some kind of inbound link-based strategy, your authority will remain stagnant.
If you’re a digital marketer, there’s no reason you shouldn’t be including a link building tactic into your overall digital marketing approach. Between the SEO advantages, the brand visibility aspect, and the direct referral traffic you’ll obtain, link building (the correct way) is useful, universal, and highly cost-effective. There’s a substantial barrier to admittance—the learning curve—but it’s no big deal, a little research and training can’t fix all of that. You owe it to yourself, and your business, to try it.
Every “run of the mill” marketer knows how to engage viewers and drive web traffic through popular social media networks, but using them to influence search engine results is something many don’t understand.
One thing is for certain, correlation isn’t the same as causation. So, even though there’s a relationship between SEO and social media, its nature is uncertain.
This means there are social media strategies that can potentially boost your efforts for better search rankings, but it’s vital to understand Google’s stance before looking into them.
Can Social Media Affect SEO? Let Google tell it, NO!
At least, not openly.
The reason could be because there are so many social signals to factor. For instance, there are millions of new posts every day. Users can also falsely inflate certain metrics, such as views or follower count.
In spite of this, social media has an indirect influence over search engine results.
That’s because certain procedures can encourage your users to perform activities that directly impact optimization, such as the infamous backlinking method. Operational social marketing also shapes brand awareness, which means customers are more likely to recognize your business name in search engines.
Following this reasoning, here are a few ways you can organize your social media marketing strategy to improve your SEO:
Build and Market Praiseworthy Content
By creating and promoting high-quality marketing content, many target market supporters will deem it share-worthy and some content makers will consider it link-worthy.
This process has four parts: You build content, consumers share it, it finds the eyes of content creators (or influencers) and they develop pieces that link to it. This last part directly effects SEO.
Contemplate using maneuvers such as:
- Testing between peak and non-peak sharing times. It may seem wise to share content when the bulk of your customers are online, but our research shows that’s not always true.
- Asking for users to share your content. Tweets or post that say “Please Retweet” and “Please share” earn an average of 51% and 39% more shares, based on research by social media scientist Dan Zarrella.
But if the digital content piece itself doesn’t satisfy your user’s need for value, it likely won’t earn shares and almost surely won’t get link backs.
To craft engaging marketing content, try:
- Take advantage of on trending topics. If there’s news associated to your target market, generate good marketing content around it. Use appropriate hashtags and keywords for searchability.
- Placing links near the beginning of posts. Studying 200,000 tweets, a researcher discovered that online users are most likely to click a link if it appears a quarter of the way through the text.
- Using multimedia in your post. Facebook posts with pictures earn 53% more likes, 84% more clicks and 104% more comments than those post without, this info comes from a HubSpot study of more than 1,500 corporations.
Speak to the Audience’s Pain-Points
Your target demographic will likely gravitate to marketing content that tackles haunting niche issues, endorsing and distributing it to help each other find an answer.
Pain-points change as content makers offer solutions and industries themselves advance past them.
So, how can you always find new pain-points to speak too, keeping customers interested long enough to share and link to your brand?
Try these marketing techniques:
- Survey your customers and followers. This will take some time. Build an online survey that lists subjects and asks partakers to rank their level of struggle with each. Then, message or email your audience members about it. Their understandings will help guide your social and content tactics.
- Observe Google search intent. This is the quick and easy way. Search a keyword or term, noting the titles of the top blogs. Despite Google frequently changing its algorithm, the search engine’s objective has always been to develop user experience by ranking niche content based on factors such as relevance, backlinks and low bounce rates. So, the top-ranked blogs effectively explore issues bugging users. Base your marketing content on them.
Cultivating genuine relationships with customers is one of the most active ways to influence SEO through social media.
Contemplate how many likes, shares and comments your post get in a day. There’s a good chance that a core cluster of users delivers a big portion of these engagements.
This shows that, compared to the average user, folks who you’ve made social media relationships with are more likely to:
- Share your digital content
- Seek you out on other social media platforms
- Visit your website, increasing direct and referral visits
- Link to your web pages, which in turn boost web traffic while sending favorable signals to Google
Last Thoughts About Cultivating SEO through Social Media
Google may say it doesn’t use social data when ranking pages, but these strategies show how you can indirectly affect SEO by using social media.
Start by generating engaging marketing content that meets your customer’s niche needs. Then, work to populate their social media feeds with it. Accelerate these processes by building digital relationships with customers and influencers, delivering great benefits such as more profile and website visits.
You should note; these marketing tactics are all core mechanisms of a greater overall digital marketing strategy. And keep in mind, Google regularly changes its search algorithm. It’s not farfetched that, one day, social media data will directly influence ranking.
If you are a marketing professional or business owner you should want to figure out how to craft better marketing videos that capture new leads and visitors attention. A good video also grows conversion rates, the truth is though, that just getting your marketing videos out there is a very important step that puts your brand ahead of your opponents.
Contrary to what you may believe, you do not have to worry about getting everything right to start using videos for digital marketing purposes. What your brand should aim for is a well thought out video marketing campaign, which have been edited to look at least semi-professional and are easy to follow and understand. Plus get far better marketing results than those that aren’t.
Below we give you a few digital marketing tips that will help you to understand how to generate better marketing videos:
Strategies Your Marketing Video
What do you want to be the end result of the marketing video that you want to craft, and who is your target audience? If you understand what type of branding message you want to send going in, it will be a lot less stressful to stay on task and develop an effective call to action.
Compose a Detailed Outline
You don’t need to write down everything verbatim about what you plan to say, but if you have a detailed outline you can check off certain topics as you remember to speak about them, it also makes sure you get in the marketing points you set out to make.
Get a GOOD Camera
A decent camera will allow you to do a lot of crafty things, and believe it or not, the camera on most of these new smartphones are sufficient… as is your webcam on your CPU if that’s all you have. But when you can pay for it, get a good camera to help you make better marketing videos.
Get an additional Recorder
How you record sound is very important. The recorder on your camera probably isn’t going to be good enough to record your voice or other sounds as clearly as you would hope. Invest in a good microphone. Be mindful to check the levels on your recording settings often.
Always Be Aware of Your Lighting
Maybe on of the most important aspects of crafting better marketing videos (other than sound) is the lighting. You don’t have to spend hundreds but trying different brightness and softness levels and angles of lighting is going to be key in finding what works best for you.
If you want your branding videos to have other things besides your desk top and a talking head speaking right into the camera, it would be a good idea to have a cameraman who can hold the camera firm.
Take Tons of Shots
Always remember to get numerous different shots from many different angles (don’t forget this), because when you edit your marketing videos down, it helps to make it look a lot better. Even if the camera is only on your cellphone, you can still edit it and make it look extremely professional.
Be Original and create creative content
Add in remarks, special effects, and high quality clickable links to important facts or downloads within your videos, or even link to other related marketing videos. Practice using sound effects and other movie type effects to make your brand videos more innovative and sharable.
Edit as many times as you need
You can use numerous bits of video software to edit your branding videos to make them look better. Try such software as Camtasia Studio, VideoPad, or Movie Maker. Edited videos always look more professional, are shared more often, and get greater click through results.
Post Videos Regularly
As with all digital marketing content, videos that are posted frequently on your website, YouTube channel and other digital platforms get the best kind of results. Try to post your marketing video once a week for four months and just look at the better results, you will probably be amazed.
Charming and retaining consumers today is all about offering them more options for when and how to interact with your brand. With more digital engagement channels now than ever, omnichannel marketing messages must be fully integrated into every marketing strategy for consumer access.
This is true for all aspects of the marketing and sales funnel, as well as lead generation. With millions of people across the world now on social media, social media selling has become an imperative part of the digital marketing mix for generating consumer interest and turning that attention into a sale.
Social selling is basically using social media networks to identify and build relationships with potential prospects and consumers. When used correct, social media marketing can be a place to learn about shopper issues, collaborate on business promotions, and offer cases of how you have worked with related businesses to solve similar problems. This can all be done from the comforts of your home before some of your colleagues, who take a more traditional method, or have walked out their front doors.
Sharing quality content about yourself, your brand and industry is one way to attack social media selling that establishes you as an expert in your industry. While it’s essential to establish an online branding voice, it’s just as significant to serve up highly relevant social media content, the more personalized the better. Using one-size-fits all marketing content—the same digital content across same media channels to same users—is a mutual error. Consider which digital content does better on different social media channels, and adjust accordingly.
Your social media content should serve as a dialogue starter. Another common error in social media selling lead generation is to execute in “broadcast only” mode, or engage in one-sided chats vs. two-way. Active social listening and response can be just as vital on social media, if not more, than sharing a product or something new. Look for social opportunities to provide worthy input on industry mediums, message boards and Facebook groups. Sometimes social engagement can be as easy as asking questions to show your customers that your business values their feedback by asking them what they consider.
Social media can be an unlimited place not only to accumulate thousands of fans and supports, but also to form professional and B2B relationships that can turn into quality leads. But it’s imperative to master the fundamentals:
- Think superiority over numbers. Keep a few of the industry rules of thumb in mind: The 80/20 law (only 20% self-promoting product and service content and 80% educational, entertaining and helpful content), and the 4-1-1 law (4 pieces of important, current content/day, 1 self-promoting content, 1 retweet, 2 – anything that is not above. These are to some extent different ratios, but they verify the same point – that folks are more likely to follow you if you have something important, educating or funny to say beyond the normal sales pitch or direct marketing content.
- Use but don’t misuse hashtags—no more than two and they should be put before your link.
- Make sure post are short and simple so that they can be retweeted without having to be edited.
- Dominant the @mention. Know how to use it for full audience discussions, and how to use it for responses.
Remember that worth really comes when a user clicks on your website, landing page, calls you or sends you an email. Make sure your corporation name, web address, contact info, and links to other social media accounts are simple to find from all your social media profiles.
Today it’s more significant than ever to engage with consumers on their terms. The potential for social media marketing as a lead generation tool is almost endless, but it’s vital to keep best marketing practices in mind. Remember that the buzz word is “social.” Beyond just representing your knowledge and building your company brand, the goal is to form strong business and personal relationships just as on any other media channel.
The entire technology world is buzzing about the new craze in video marketing. Since tech is in a continuous state of motion in the digital space, that doesn’t mean marketing departments need to embrace every new digital trend. One thing businesses must do though, is pay close attention to 360 video.
Anywhere YouTube (Google) is, you can best believe that Facebook won’t be too far behind. The social platform is certainly making a thrust for spherical video sharing. The Facebook CEO revealed a few months ago that Facebook was analyzing a 24-camera setup that would permit audiences to move around inside a video. Zuckerberg even teased strategies of how they plan to get spherical video working into your Facebook newsfeed.
Have you seen it yet?
This method, joined with Facebook’s purchase of Oculus Rift, is evidence that we all will be seeing spherical video on Facebook more often than not. (Windows supports 360 video as well, in case you were speculating.)
Drone film is having its minute as of right now, but we believe 360 video is the next big star in digital production. In our latest blog we will explore a few things your business needs to know and get ready for it when it comes to 360-degree video marketing!
If you haven’t seen it already, 360-degree video marketing produces some astonishing footage, but because it’s still a very new kind of machinery one of the major problems is going to be…. You guessed it, cost.
Your video production team is going to need exceptional cameras to capture this amazing 360 content. Google and GoPro are already producing a 16-camera collection called the Jump that can grasp high-quality video content, but the rig is expected to be in the seven to ten thousand dollar price range, and that is based on the price of sixteen GoPro video cameras.
In fact, it has already been released this year. Google is giving hand-picked video designers early admission to the Jump cameras by applying on their website.
There are a few rigs out now such as the one from 360 heros but it will cost you over five hundred dollars. There are also numerous other consumer 360 video cameras out right now that are priced around three hundred, but superiority has been an apprehension with many these lower priced models. So, pricing decisions and quality differ, but it’ll be a very good and wise investment if done right.
Also, remember that your video production crew will need time to learn how these cameras work and how to edit the footage. Structure and framing will need to be planned out and calculated in advance to provide accommodations for example to the stich lines. Contemplate the cost and time you will need to train staff if your company is looking to create 360 video content.
Compelling Digital Content
If you are a marketing maven, you will love 360-degree video because it allows you to show your brand or business differently. One of the most significant things to think through with 360 video is that marketers approach this layout as an immersive customer experience rather than a regular video. Unlike old-fashioned videos and cinema, the audiences has control over what they watch and see. YouTube is said to liken this to a choose-your-own voyage in a recent blog statement.
To sum it up, the spectator controls the recorded camera angle by leaning and panning on their CPU or smartphone through the video player. This can be an outstanding tool for digital publishers that want to convey a rich, personal digital media experience: Your brand could give your viewers a fully interactive experience at a tradeshow, conferences, real estate listings, virtual tours or even news event, for instance.
One more reason 360-degree video will be huge this year is that it doesn’t require audiences to wear a VR headset like other devices. Although the headset choice is there and promises a more immersive user experience, your viewers don’t need to wear one in order to appreciate 360 video. This allows the viewing experience to be less stressful because your spectator doesn’t need to spend extra money to be a part of the experience.
Last, you can anticipate seeing more 360-degree video creation with the announcement of consumer-priced 360 video cameras and equipment. This will be a massive factor given the acceptance of photo and video sharing on all social media sites. That, along with the development of high-quality smartphones, drones, and GoPro-style video cameras, will make for a giant thrust in this new way of producing digital video content.
As with anything, marketing departments, brands and digital publishers should keep in mind how something like this will benefit and enhance their brands. If providing your customer with this type of digital marketing experience makes sense, keep your eyes and ears open to 360-degree video.
Think about the aspects above and decide whether or not your band wants to experiment with this amazing new video format.
There was a time in digital marketing when one of the most important goals of social media participation seemed to be developing large followings. If we want to be honest, some of us bought likes, tried to game Twitter or YouTube.
This seemed rational, I mean, everybody knows you need a vast email database, why not a big Instagram following. In fact, social media marketing analytical services like Klout are trying to use follower metrics to measure digital influence and thus create scorecards for individuals building and pursuing influencer status.
End the following and begin listening, organizing, engaging and communicating. Emphasis the social streams of your consumers and newest prospects. Eradicate the noise out of social media and get your social media channels to a place where they can be valuable.
One way to know how well you’re listening is how people receive your content.
Writing influential social media copy to grasp folks’ attention and win over their hearts is a tough task. And time and again, when our social media content isn’t breaking through the racket we can repair it with a few slight revisions and tweaks.
Editing marketing content and copy is a crucial part of the creative development but is often ignored. In this blog, I’d love to share content marketing tips and tricks to support you in taking your company’s social media content to another level.
Creating curiosity is an extremely powerful method to help improve your marketing copy (particularly if you’re trying to get folks to click on and take part in your website or social media posts).
In its meekest terms, interest is triggered when individuals feel there is a break between what people know and what folks want to know. Buffer.com recently wrote an article where they quoted a Professor of Economics and Psychology, after he led a study into what activates high levels of interest and discovered that it mounts when:
- Something interrupts our expectations (often curiosity is triggered by a thought-provoking common beliefs)
- Teases a gap in our knowledge (Also known as the, the “information gap”)
- It’s not ruined (interest can get someone to click a attention-grabbing title, but it won’t keep users on your website forever)
Treat each social media post as its own story
Stories are a particularly good way to connect with folks. Stories attract readers in and involve them. And when it comes to scripting social media copy, an awesome trick is to treat each post as it’s own story with its own characters who carry out actions.
Here at TMN we recognize our audience tends to be fascinated in becoming better business owners and figuring out how they can benefit from the use of social media marketing to attract more web traffic, backlinks, and consumers to their business.
Emphasis the reader
When you’re producing social media content, you are going to face very stiff competition for user attention. Associates, family, celebs, other businesses and more are all competing for your prospect’s consideration on social media networks. If you’d like to be one of the brands that stand out and be seen, it’s vital to craft your social media content with the reader at the center of mind.
Write copy in second person
Excellent social media copy communicates to readers on a warm and personal level. And second person is the most appealing narrative to write copy in because it feels special. Use words like “you,” “your,” and “yours” to help to connect with our fans.
Creating engaging, friendly marketing copy that entices social media users to take action is very hard to do, but thinking about copy in second person is a good place to start.
It isn’t easy to edit social media content to make it stand out. But with any luck, the extra mile, time and effort put into humanizing each post you share will be very well worth it.
Occasionally you’ll have to be a little callous and chop some marketing copy away. Other times all it may need is one exclamation, or an emoji to turn a social media post from okay to great and boost more clicks, engagement and dialogues.
As you can clearly see, social media isn’t going anywhere, so you should look at it no differently than any other sales channel. Remember, those who care, those who teach, those who deliver utility will win.