White House Initiative on Asian Americans and Pacific Islanders (WHIAPPI)

TMN developed and supported the launch of the WHIAPPI brand as a part of its fourth anniversary celebration. TMN developed branding messaging and collateral for WHIAPPI and produced a digital media strategy designed to educate and engage diverse constituents. Media outreach was also conducted to help garner coverage and support worldwide. TMN completed branding swiftly and the provided branding messages exceeded client expectations.

Abner AlvaradoWhite House Initiative on Asian Americans and Pacific Islanders (WHIAPPI)