Reaching Hispanic Seniors about Medicare’s Low Income Subsidy Program
Client: Centers for Medicare & Medicaid Services (CMS)
Medicare’s “Extra Help” program required cultural adaptation marketing to reach Hispanic seniors and their caregivers nationwide. Carefully collaborated paid media, earned media and grassroots outreach were conducted in five target markets with the largest Hispanic populations – Chicago, Houston, Los Angeles, Miami and New York. TMN’s strategic partnerships in these areas fostered a successful saturation and subsequent response.
Materials shown: web banners, posters, wall graphics (store) floor graphics (store), informational DVD, advertisements, earned media and digital out of home media. Other materials developed: press release, drop-in articles, telenovela video, PSAs and video vignettes.